As I observe the November sales results, marking the first month since I took over the operation on November 2nd, I find myself reflecting on just how transformative these past 30 days have been. Though it’s only been a month, it feels like much longer—so much has happened in such a short span of time.
In these 30 days, my team and I made significant progress:
- Redefined the shop’s concept and established its Mission, Vision, and Values (MVV).
- Finalized job descriptions and hiring contracts.
- Launched a renovation plan.
- Conducted a pricing and positioning analysis.
- Improved flavor inventory management.
- Introduced an incentive guideline.
- Streamlined the procurement process.
- Rebranded the shop from “Home is” to “Zerobase.”
- Installed an 85-inch display for promotional content.
- Upgraded technology with a MacBook, ThinkPad, and iPhone renewal for staff use.
- Registered the shop on Hot Pepper Beauty to enhance customer outreach.
Looking back, I’m astonished at the pace of change and the volume of decisions and actions we undertook in such a short time. While I initiated many of these changes as the owner, they could not have been realized without the commitment and dynamism of my team, all of whom are Gen-Z.
One unique challenge during this period was that I worked remotely from Yokohama between November 7 and 22. Yet, despite this physical distance, the energy and momentum from my team never wavered. This experience highlighted the power of teamwork, particularly when viewed through the lens of Tuckman’s theory of group development.
Tuckman’s Theory: A Real-Time Experience
Tuckman’s theory, which outlines the stages of forming, storming, norming, and performing, felt vividly real during these 30 days. This is especially true when working with Gen-Z, whose candid and straightforward nature brings these phases to life in a way that is both raw and refreshing.
Forming Stage:
When I first took over, there was noticeable tension and uncertainty among the staff. Many had doubts about the new direction and were unsure if I truly understood their challenges or shared their vision. Their expressions and behavior revealed a mix of apprehension and hope, as though they were searching for clarity in a foggy future.
Storming Stage:
From November 2 to around November 15, we experienced a storming phase. During this time, there were small but critical conflicts among the team as they adjusted to new processes, expectations, and my leadership style. This period wasn’t easy for anyone, but it served as a crucible for growth.
I later learned that the team held an internal meeting following an incident on November 15. Although I wasn’t involved in the details, some suggestions and feedback were shared with the CTO, who openly acknowledged that he had learned valuable lessons from the staff’s input. His honesty and humility deeply impressed me. To show my appreciation, I invited him for a night out at a traditional Japanese noodle shop, where we discussed our learnings and the team’s journey so far.
Norming Stage:
By November 25, there was a noticeable shift. The team’s communication became warm, collaborative, and dynamic. What had once been a group of individuals unsure of their roles was now a cohesive team with shared goals. The transformation was palpable, and the energy was inspiring.
Performing Stage:
As we approach the end of November, I can see the team moving into the performing stage. They’ve begun to take ownership of their roles, confidently sharing ideas, and implementing improvements. The shop has started to run smoothly, with each member contributing to its success.
The Power of Working with Gen-Z
One of the reasons I value working with Gen-Z is their straightforwardness and transparency. Unlike more experienced professionals who might filter their feedback or act with guarded professionalism, Gen-Z team members express their opinions openly, allowing me to address issues head-on. Their honesty not only accelerates problem-solving but also fosters a culture of trust and mutual respect.
This month has been an indispensable learning experience for me. Witnessing Tuckman’s theory unfold in real-time with a team of Gen-Z professionals has deepened my appreciation for their adaptability, creativity, and potential. It has also reinforced my belief in the importance of patience, humility, and creating an environment where everyone feels heard and valued.
As I look to the future, I’m excited to see how this team continues to grow and thrive. If the past 30 days are any indication, the journey ahead will be nothing short of extraordinary.

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